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(d) What criteria would you use to assess whether Universal is an ‘excellent’ company？ (5 marks)
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第1题
from larger competitors in their core food and drink markets. They are also finding it hard to respond to these
competitors moving into the sale of clothing and household goods. Supaserve has a reputation for friendly customer
care and is looking at the feasibility of introducing an online shopping service, from which customers can order goods
from the comfort of their home and have them delivered, for a small charge, to their home.
Chris recognises that the move to develop an online shopping service will require significant investment in new
technology and support systems. He hopes a significant proportion of existing and most importantly, new customers,
will be attracted to the new service.
Required:
(a) What bases for segmenting this new market would you recommend and what criteria will help determine
whether this segment is sufficiently attractive to commit to the necessary investment？ (10 marks)
第2题
3 The Chemical Services Group plc (CSG), which operates a divisionalised structure, provides services to industrial and
domestic customers in Swingland, a country whose economic climate is subject to significant variations. There have
been a number of recent changes at board level within CSG and therefore the managing director called a meeting of
the board of directors at which each of four recently appointed directors put forward their view as to what their primary
focus should be. These were as follows:
The research and development director stated that ‘my primary focus is upon ensuring that we continue to develop
the products and services that satisfy the requirements of our existing and potential customers’.
The finance director stated that ‘my primary focus is upon keeping our investors satisfied’.
The human resources director stated that ‘my primary focus is upon ensuring that we take all the steps necessary to
establish and maintain our reputation as a responsible employer’.
The corporate affairs director stated that ‘my primary focus is upon the need to ensure that we are recognised as a
socially responsible organisation’.
Required:
(a) Discuss the criteria that should be considered in deciding upon suitable performance measures in respect of
the primary focus of each of the FOUR directors of CSG providing THREE appropriate quantitative measures
for each primary focus.
Note: your answer may include financial or non-financial quantitative measures. (12 marks)
第6题
A．determine the criteria for the next decision
B．analyze the process of allocating weights to the decision criteria
C．evaluate the outcome of the decision
D．implement the chosen alternative
第7题
(b) Using relevant evaluation criteria, assess how achievable and compatible these three strategic goals are over
the next five years. (20 marks)
第8题
Selection criteria for project selection include:
A.cost versus benefit
B.risk
C.contribution towards organizational goals
D.rate of return
E.All of the above.
第9题
The students' criteria for selecting majors today have much to do with ______.
A．the influences of their instructors
B．the financial goals they seek in life
C．their own interpretations of the courses
D．their understanding of the contributions of others
