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[主观题]

Quality may be defined as:A.conformance to requirements.B.fitness for use.C.continuous imp

Quality may be defined as:

A . conformance to requirements.

B . fitness for use.

C . continuous improvement of products and services

D . appeal to the customer

E . All of the above except B

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更多“Quality may be defined as:A.conformance to requirements.B.fitness for use.C.continuous imp”相关的问题

第1题

(ii) Discuss TWO problems that may be faced in implementing quality control procedures in

(ii) Discuss TWO problems that may be faced in implementing quality control procedures in a small firm of

Chartered Certified Accountants, and recommend how these problems may be overcome. (4 marks)

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第2题

In Project Risk Management, Risk Response may include actions to:Areduce the probability o

In Project Risk Management, Risk Response may include actions to:

A reduce the probability of risk events

B change the scope, budget, schedule or quality specifications of the project

C reduce the consequences or severity of impacts of a potential risk event

D A and C

E All of the above.

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第3题

125In Project Risk Management, Risk Response may include actions to: A.reduce the probabil

125 In Project Risk Management, Risk Response may include actions to:

A. reduce the probability of risk events

B. change the scope, budget, schedule or quality specifications of the project

C. reduce the consequences or severity of impacts of a potential risk event

D. A and C

E. All of the above

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第4题

完型填空操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。Total Quality Management (

完型填空

操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。

Total Quality Management (TQM)

Total Quality Management (TQM) is a {comprehend; comprehensive; comprehension} and structured approach to organizational management that seeks to improve the quality of products and services {with; through; in} ongoing refinements in response to continuous feedback. TQM requirements may be defined separately for a particular organization {or; and; as} may be in adherence to established standards, such as the International Organization for Standardization's ISO 9000 series. TQM can be applied to any type of organization; it originated in the manufacturing sector and has since been adapted for use in almost every type of organization imaginable, {among; besides; including} schools, highway maintenance, hotel management, and churches. As a current focus of e-business, TQM is based on quality management {from; to; at} the customer's point of view.

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第5题

听力原文:M: Would you tell me about the main contents of the document?W: Name, quality, un

听力原文:M: Would you tell me about the main contents of the document?

W: Name, quality, unit price and amount of goods, ports of loading and destination, price and payment terms, shipping documents, latest shipment date and validity of the L/C.

Q: What may be the name of the document?

(19)

A.Collection Order.

B.Bill of Lading.

C.Letter of Credit.

D.Certificate of Origin.

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第6题

The appeal of advertising to buying motives can have both negative and positive effects.Co

The appeal of advertising to buying motives can have both negative and positive effects.

Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.

Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance maybe sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

Each consumer must evaluate her or his orca situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

Advertising can persuade the consumer to buy worthless products by______.

A.stressing their high quality

B.convincing him of their low price

C.maintaining a balance between quality and price

D.appealing to his buying motives

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第7题

Liu Hui and Molly are discussing the issue of educational quality at a workshop.Liu Hu

Liu Hui and Molly are discussing the issue of educational quality at a workshop.

Liu Hui: Hi, Molly. Today's topic is educational quality. First, what does educational quality mean to you?

Molly: As far as I'm concerned, quality education means good learning standards in educational institutions. So, educational quality ensures a desirable outcome for learners.

Liu Hui: Sounds like after some serious thinking. However, many definitions of quality in education exist, testifying to the complexity and multifaceted nature of the concept.

Molly: Definitely, establishing a contextualized understanding of quality means including relevant stakeholders. Key stakeholders often hold different views and meanings of educational quality.

Liu Hui: There are many prestigious universities in the US. They all provide high-quality education. But some universities aren't known for their quality. It's hard to imagine the gap.

Molly: Yes, in the US the quality in higher education is quite mixed. Universities like Harvard, Yale, MIT, etc., you know, are well-known all over the world. However, there are some institutions providing poor education, so called “diploma mills”.

Liu Hui: In China, we have similar issues in educational quality. Some universities pay more attention to profits instead of quality.

Molly: How to improve educational quality is an international issue. But, solutions are grounded in values, cultures and traditions and may be specific to a given nation as well.

1. Molly thinks that educational quality ensures a satisfactory outcome for learners.{T; F}

2. Liu Hui disagrees with Molly on the meaning of education quality.{T; F}

3. All universities in the U.S. offer high-quality education.{T; F}

4. Diploma mills cannot provide high-quality education.{T; F}

5. In China, there isn't any diploma mill.{T; F}

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第8题

填空题 "Thank you for your ( ) of May 3 for men’s and women’s leather gloves and also for the ( ) you sent us.

Having looked over your samples, we found both the quality of the leather used and workmanship are up to our ( ) . And we are pleased to place the following order with you: 300 pairs of women’s leather gloves in red color Size: No.26 each pair at US$5CIF Hamburg. 200pairs of men’s leather gloves in black. Size: No. 30, each pair at US$6CIF Hamburg. Our order is subject to your ( ) of our usual terms of payment, ( ) 20days after sight. If this order is executed satisfactorily, we shall be happy to place further orders with you.

Yours faithfully,

China National Import & Export Corp.

Manager"

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第9题

听力原文:In the field of marketing, consumer goods are classed according to the way in whi

听力原文: In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.

People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.

Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.

Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style. and fashion will either take precedence over price, or they will not matter at all.

Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.

Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.

According to the speaker, what are convenience goods?

A.Commodities that people are in constant need of.

B.Goods that are convenient to use or purchase.

C.Items that people tend to buy under impulse.

D.Items that have to be bought once a week.

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第10题

There is much discussion today about whether economic growth is desirable. At an earlier p
eriod, our desire for material wealth may have been justified. Now, howerer, this desire for more than we need is causing serious problems. Even though we have good intentions, we may be producing too much, too fast.

Those who criticize economic growth argue that we must slow down. They believe that society is approaching certain limits on growth. These include the fixed supply of natural resources, the possible negative effects of industry on the natural environment, and the continuing increase in the world's population. As society reaches these limits, economic growth can no longer continue, and the quality of life will decrease.

People who want more economic growth, on the other hand, argue that even at the present growth rate there are still many poor people in the world. These proponents of economic growth believe that only more growth can create the capital needed to improve the quality of life in the world. Furthermore, they argue that only continued growth can provide the financial resources required to protect our natural surroundings from industrialization.

This debate over the desirability of continued economic growth is of vital importance to business and industry. If those who argue against economic growth are correct, the problems they mention cannot be ignored. To find a solution, economists and the business community must pay attention to these problems and continue discussing them with one another.

What is this passage primarily concerned with?

A.The problems caused by economic growth.

B.The desirability of economic growth.

C.The desire for more material wealth.

D.The limits of economic growth.

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