--__--He’s friendly()
A.What’s his job
B.What’s his name
C.What’s he like
D.What does he look like
C、What’s he like
A.What’s his job
B.What’s his name
C.What’s he like
D.What does he look like
C、What’s he like
第1题
Europeans looking to buy new homes and apartments in the coastal regions of Mediterranean Spain. His frequent
contact with property buyers has made him aware of their need for low cost hotel accommodation during the lengthy
period between finding a property to buy and when they actually move into their new home. These would-be property
owners are looking for inexpensive hotels in the same locations as tourists looking for cheap holiday accommodation.
Closer investigation of the market for inexpensive or budget hotel accommodation has convinced Ramon of the
opportunity to offer something really different to his potential customers. He has the advantage of having no
preconceived idea of what his chain of hotels might look like. The overall picture for the budget hotel industry is not
encouraging with the industry suffering from low growth and consequent overcapacity. There are two distinct market
segments in the budget hotel industry; firstly, no-star and one-star hotels, whose average price per room is between
30 and 45 euros. Customers are simply attracted by the low price. The second segment is the service provided by
two-star hotels with an average price of 100 euros a night. These more expensive hotels attract customers by offering
a better sleeping environment than the no-star and one-star hotels. Customers therefore have to choose between low
prices and getting a poor night’s sleep owing to noise and inferior beds or paying more for an untroubled night’s sleep.
Ramon quickly deduced that a hotel chain that can offer a better price/quality combination could be a winner.
The two-star hotels typically offer a full range of services including restaurants, bars and lounges, all of which are
costly to operate. The low price budget hotels offer simple overnight accommodation with cheaply furnished rooms
and staffed by part-time receptionists. Ramon is convinced that considerable cost savings are available through better
room design, construction and furniture and a more effective use of hotel staff. He feels that through offering hotel
franchises under the ‘La Familia Amable’ (‘The Friendly Family’) group name, he could recruit husband and wife teams
to own and operate them. The couples, with suitable training, could offer most of the services provided in a two-star
hotel, and create a friendly, family atmosphere – hence the company name. He is sure he can offer the customer twostar
hotel value at budget prices. He is confident that the value-for-money option he offers would need little marketing
promotion to launch it and achieve rapid growth.
Required:
(a) Provide Ramon with a brief report, using strategic models where appropriate, showing where his proposed
hotel service can add value to the customer’s experience. (12 marks)
第2题
The lady sitting on Mr. Brown's left, who was about sixty years old, seemed to be the happiest and the most interesting of the American group, and after the first act of the play, she apologized to him for the noisiness of her friends. He answered that he was very glad to see American ladies so really enjoying their visit to England, and so they had a friendly talk. Mr. Brown's neighbour explained what they doing there.
"You know, I have known these ladies all my life," she said. "We all grew up together back in our hometown in the United States. They have all lost their husbands~ and call themselves the Merry Widows. It is a sort of club, you know. They go to a foreign country every summer or two and have a lot of fun. They always go everywhere together. I have wanted to join their club for a long time, but I was not able to become a member until the spring of this year."
The group of American ladies enjoyed the play in a theatre in______.
A.Britain
B.America
C.their club
D.their hometown
第3题
Xiaoyan: Looking at their application forms, there are some very good people here with a lot of skills.The advertisement in the newspaper was good.
David:This one looks very intelligent.His CV says he was at Harvard and Bristol universities.Yes, they are all young and experienced.
Mark:Any attractive!
David:Do you mean good-looking in their photos, or attractive personality?
Mark:Personality, of course! We want someone relaxed and easygoing as well as bright.
David:Yes,we’re a small team, so to be friendly is important.
Xiaoyan: As well as personality, the important skills are web-design, website management, training skills and French, am I right?
1、The interviews last two days.()
2、There are four people on the shortlist of candidates.()
3、A candidate’s personality is more important than his or her skills.()
4、All four candidates were at Harvard and Bristol Universities.()
5、The team are looking for people with four skills: web-design, website, management, training skills and French.()
第4题
A.being friendly
B.a bit of envy
C.lucky dog
D.your luck.
第5题
1.What is that awful little man? ()
A.He is the person who minds the cars in the car parking lot.
B.He is the person who always parks his car there.
C.He is the author’s friend.
D.He is a clerk in the post office.
2.What kind of new program of service will the local post office offer? ()
A.To offer free car parking
B.To sell visit those who buy stamps in front of the post office.
C.To send stamps to the buyer’s homes.
D.To send letters to homes through letter box.
3.The little man does not let the author park his car unless______.
A.the author gives him some money.
B.the author parks his car exactly as he the man wishes.
C.the author goes in to the office to buy some stamps.
D.the author parks his car there only for a moment.
4.Why does the author no longer need to deal with the little parking lot officer? ()
A.He needn’t buy stamps at all.
B.The parking lot officer will not be there because he has been sent somewhere else.
C.He has sold his car and has no car to park at all.
D.He can depend on the new and modern postal conveniences.
5.From the passage, we can conclude that the parking lot officer is ______.
A.rather friendly
B.very attractive
C.a little polite
D.too strict with car drivers
第6题
A.Make himself understood.
B.Gain what he wants.
C.Have a friendly relationship with his parents.
D.Find the way to his home.
第7题
When the author says "You will miss smile" in paragraph two, he means______.
A. you will feel that Americans do not seem very friendly
B. you will be puzzled why Americans do not smile at you
C. you will fail to notice that Americans are pleasant and happy
D. you will find that Americans don't have much sense of humor
第8题
The author advises us to be______.
A. friendly to everybody
B. considerate to others
C. aware of man's weakness
D. meet other's demands
第9题
Too long a gaze__________ .
A.may upset people being looked at
B.shows one’s great eonfidence
C.indicates one’S interest in the talk
D.tells you,how friendly one is
第10题
Faces, like fingerprints(指纹) , are unique. Did you ever wonder how it is possible for us to recognize people? Even a skilled writer probably could not describe all the features that make one face different from another. Yet a very young child—or even an animal, such as a pigeon—can learn to recognize faces. We all take this ability for granted.
We also tell people apart by how they behave. When we talk about someone's personality, we mean the ways in which he or she acts, speaks, thinks and feels that make that individual different from others.
Like the human face, human personality is very complex. But describing someone's personality in words is somewhat easier than describing his face. If you were asked to describe what a "nice face" looked like, you probably would have a difficult time doing so. But if you were asked to describe a" nice person" , you might begin to think about someone who was kind, considerate (考虑 周到的) , friendly, warm, and so forth.
There are many words to describe how a person thinks, feels and acts. Gordon an Ports, an American psychologist, found nearly 18, 000 English words characterizing differences in people's behavior. And many of us use this information as a basis for describing, or typing his personality. Bookworms, conservatives, military types—people are described with such terms.
People have always tried to" type" each other. Actors in early Greek drama wore masks to show the audience whether they played the villain's (坏人) or the hero 's role. In fact, the words "person" and" personality" come from the Latin persona, meaning " mask " . Today, most television and movie actors do not wear masks. But we can easily tell the "good guys" from the "bad guys" because the two types differ in appearance as well as in actions.
The main idea of this passage is ______.
A.how to distinguish people's faces
B.how to describe people's personality
C.how to distinguish people both inward (内向的) and outward (外向的)
D.how to differ good persons from bad persons
第11题
from larger competitors in their core food and drink markets. They are also finding it hard to respond to these
competitors moving into the sale of clothing and household goods. Supaserve has a reputation for friendly customer
care and is looking at the feasibility of introducing an online shopping service, from which customers can order goods
from the comfort of their home and have them delivered, for a small charge, to their home.
Chris recognises that the move to develop an online shopping service will require significant investment in new
technology and support systems. He hopes a significant proportion of existing and most importantly, new customers,
will be attracted to the new service.
Required:
(a) What bases for segmenting this new market would you recommend and what criteria will help determine
whether this segment is sufficiently attractive to commit to the necessary investment? (10 marks)