请输入或粘贴题目内容
搜题
拍照、语音搜题，请扫码下载APP
题目内容
（请给出正确答案）
All advertising is intended to ______ people to do some special things.
A．make
B．stimulate
C．cause
D．have
答案
更多“All advertising is intended to ______ people to do some special things.A．makeB．stimulateC．”相关的问题
第1题
The ad has great appeal. It pictures a handsome man sitting at a piano in front of smiling guests. It tells the story of Jack, who has secretly learned to play the piano through a mail-order course. His friends at a party all scoff when he sits at the keyboard. But as he plays the first notes of Beethoven's "Moonlight Sonata, " they all amazed. When he finishes his flawless performance, the listeners shower him with applause and praise.
Jack tells his friends that he learned to play through the V. S. School of Music. He explains that he was taught through a new method, using no laborious scales and no tiresome practicing. He didn't even have a special talent for music! In the ad, others, too, could increase their popularity and gain happiness.
The writer of this ad, John Gaples, called this style. the "Walter Mitty approach." Walter Mitty is a character in a short story by James Thurber, who daydreams of taking part in great adventures. Although this ad seems old-fashioned now, many people still dream of such easy social success.
The opening sentence catches your attention by______.
A．surprising you
B．describing a humorous situation
C．ridiculing someone
D．appealing to people's dreams of personal success
第2题
Which one of the following is not an acquisition method？
A advertising
B invitation
C negotiation
D purchase
E all are acquisition methods
第3题
"How did you write your advertisement？" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
What is an advertisement？
A．A news item.
B．A public announcement in the press, on TV, etc.
C．One way to voice one's view.
D．Public opinions.
第4题
a national supermarket chain of 23 stores, five of which are in the capital city, Urvina. All the stores are managed in
the same way with purchases being made through Volcan’s central buying department and product pricing, marketing,
advertising and human resources policies being decided centrally. The draft financial statements for the year ended
31 March 2005 show revenue of $303 million (2004 – $282 million), profit before taxation of $9·5 million (2004
– $7·3 million) and total assets of $178 million (2004 – $173 million).
The following issues arising during the final audit have been noted on a schedule of points for your attention:
(a) On 1 May 2005, Volcan announced its intention to downsize one of the stores in Urvina from a supermarket to
a ‘City Metro’ in response to a significant decline in the demand for supermarket-style. shopping in the capital.
The store will be closed throughout June, re-opening on 1 July 2005. Goodwill of $5·5 million was recognised
three years ago when this store, together with two others, was bought from a national competitor. It is Volcan’s
policy to write off goodwill over five years. (7 marks)
Required:
For each of the above issues:
(i) comment on the matters that you should consider; and
(ii) state the audit evidence that you should expect to find,
in undertaking your review of the audit working papers and financial statements of Volcan for the year ended
31 March 2005.
NOTE: The mark allocation is shown against each of the three issues.
第5题
Recruiting(招募) the right candidate to fill a vacancy can be a difficult and costly task.【B1】the wrong person could be an expensive mistake which could cause personal problems for the whole department. And, as every HR (Human Resource) manager knows, it is much more difficult to get rid of someone than it is to【B2】them. The HR manager's first decision is【B3】to recruit internal applicants or advertise the vacancy outside the company.【B4】applicants are easy to recruit by memo, e-mail, or newsletter. Furthermore, they are easy to assess and know the company well.【B5】, they rarely bring fresh ideas to a position. Moreover, a rejected internal candidate might become unhappy and leave the company.
Recruiting outside the company means either advertising the vacancy directly or【B6】an employment agency. If the company decides to advertise the vacancy directly, it has to decide where to place the【B7】. Traditionally this has meant newspapers and professional journals but now the Internet is also very popular. The decision normally depends on the vacancy. Companies advertise blue-collar or clerical jobs in local newspapers and senior management【B8】in national papers or professional journals,【B9】the Internet is one of the best ways of advertising IT vacancies or recruiting abroad. However, with the Internet there is a risk【B10】receiving unsuitable applications from all over the world.
【B1】
A．Finding
B．Appointing
C．Placing
D．Searching
第6题
I like all kinds of fruit，but my __________is banana．
A．favorite
B．favored
C．favorable
D．preferred
第7题
company. The seven engineers previously worked together for ‘Telstar’, a satellite navigation company.
In conjunction with one of the three largest construction companies within their country they constructed the ‘365
Sports Complex’ which has a roof that opens and uses revolutionary satellite technology to maintain grass surfaces
within the complex. The complex facilities, which are available for use on each day of the year, include two tennis
courts, a cricket pitch, an equestrian centre and six bowling greens. The tennis courts and cricket pitch are suitable
for use as venues for national competitions. The equestrian centre offers horse-riding lessons to the general public and
is also a suitable venue for show-jumping competitions. The equestrian centre and bowling greens have increased in
popularity as a consequence of regular television coverage of equestrian and bowling events.
In spite of the high standard of the grass surfaces within the sports complex, the directors are concerned by reduced
profit levels as a consequence of both falling revenues and increasing costs. The area in which the ‘365 Sports
Complex’ is located has high unemployment but is served by all public transport services.
The directors of Astrodome Sports Ltd have different views about the course of action that should be taken to provide
a strategy for the future improvement in the performance of the complex. Each director’s view is based on his/her
individual perception as to the interpretation of the information contained in the performance measurement system of
the complex. These are as follows:
Director
(a) ‘There is no point whatsoever in encouraging staff to focus on interaction with customers in efforts to create a
‘user friendly’ environment. What we need is to maintain the quality of our grass surfaces at all costs since that
is the distinguishing feature of our business.’
(b) ‘Buy more equipment which can be hired out to users of our facilities. This will improve our utilisation ratios
which will lead to increased profits.’
(c) ‘We should focus our attention on maximising the opening hours of our facilities. Everything else will take care
of itself.’
(d) ‘Recent analysis of customer feedback forms indicates that most of our customers are satisfied with the facilities.
In fact, the only complaints are from three customers – the LCA University which uses the cricket pitch for
matches, the National Youth Training Academy which held training sessions on the tennis courts, and a local
bowling team.’
(e) ‘We should reduce the buildings maintenance budget by 25% and spend the money on increased advertising of
our facilities which will surely attract more customers.’
(f) ‘We should hold back on our efforts to overcome the shortage of bowling equipment for hire. Recent rumours are
that the National Bowling Association is likely to offer large financial grants next year to sports complexes who
can show they have a demand for the sport but have deficiencies in availability of equipment.’
(g) ‘Why change our performance management system？ Our current areas of focus provide us with all the
information we need to ensure that we remain a profitable and effective business.’
As management accountant of Astrodome Sports Ltd you have recently read an article which discussed the following
performance measurement problems:
(i) Tunnel vision
(ii) Sub-optimisation
(iii) Misinterpretation
(iv) Myopia
(v) Measure fixation
(vi) Misrepresentation
(vii) Gaming
(viii) Ossification.
Required:
(a) Explain FOUR of the above-mentioned performance measurement problems (i-viii) and discuss which of the
views of the directors (a-g) illustrate its application in each case. (12 marks)
第9题
A.That’s all right
B.No trouble at all
C.You are welcome
D.All the best
第10题
I stayed up all night ______ to find a new solution to the problem.
A．trying
B．have tried
C．try
D．tried
